The growing concept of video media keeps getting bigger and bigger. With TikTok joining the Big Five worldwide social media platforms (Facebook, Snapchat, TikTok, Twitter, and Instagram), the influence of 15-second videos continues to influence other platforms. For example, both Instagram and Facebook added ‘Reels’ to mimic the feeling of TikTok’s popular swipe and like features.
2023 VIDEO MARKETING PREDICTIONS:
TikTok allows people to create video content using straightforward video editing tools. It has been the “Next big thing” since it came out in 2016. Brands and content creators have taken over the platform, with over a billion active members worldwide. The platform is still rapidly growing and is predicted to surpass Instagram in the coming year.
Another video media we expect to thrive in 2023 is Live Videos. Facebook was one of the first to share these real-time videos. Lives make it so content creators can share specific experiences with their viewers and followers. Platforms, including Facebook, TikTok, Youtube, and Instagram, have live features.
Live doesn’t just help you share personal experiences with your followers; it can be used as a marketing tool. For example, live shopping and live sharing of products can help producers or influencers share their products and brand deals while making a personal connection with the viewers.
Comments & Video Content
Let’s talk COMMENTS; and how they go hand in hand with video content. In our last blog post, we talked about the importance of negative and positive comments, with the addition of being responsive to those comments. The live feature is the perfect tool to use when looking for feedback. Comments on lives, no matter the platform, give you, as the producer, an opportunity to respond to viewers on a more personal level in real time.