In today’s day and age, there are so many different applications to promote and market your business. It used to be as simple as one or two leading apps considered ‘socials’; now, there are too many to count. This variety is beneficial for businesses as you can reach more consumers of different demographics more easily. The hard part is figuring out what and where to post. Here’s a breakdown of some popular social media apps
TikTok- 15-second to three-minute-long videos about just about anything. There are over 1 billion active users across the platform, which includes many celebrities and popular brands. Mostly a younger demographic ages 12-30.
Instagram- You can post photos and short videos, create live videos, and post stories. Along with direct messages, it includes a like button and comment access for feedback. Instagram has over 5000 million users every day.
Facebook- You can share photos, videos and post your business content. As one of the largest platforms in the world, it has 2.85 billion active users worldwide. Facebook has Messenger (similar to Instagram Direct) and comments are beneficial for feedback.
Pinterest- Pinterest is a smaller social media for photo sharing. Users can browse new products and view small brands. This is beneficial for brands making final decisions on their products.
Youtube- You can share videos of your content with any of the 14 billion visitors every month. Viewers can like, dislike, and comment on your videos.
Some tips on picking the right platform for your business are based on your ideal customers. Ask yourself what apps they would be using. How old are they? What are they buying? Then compare these answers with each application’s demographics and decide which fits your consumers the best. Another central aspect is to find where your competitors are and see what they are doing with their platforms. Is it beneficial for them? Are they getting positive reviews? Are they not doing so well? How could you do it differently? These are all things you need to consider before picking a platform.
Want to read more about your social media strategy? Check out our other blog post. Time to update that 2016 social media presence.
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