Small businesses tend to focus marketing efforts on design and style, which translates seamlessly into that new mobile-responsive website they just bought. However, why stop there? Face it, people like to be entertained; they like to learn more about your business in 60 seconds or less—faster than the 90 second McDonald’s drive-thru guarantee.
What does that mean? Video—that is what this article is about. Video doesn’t have to mean a used-car commercial—it doesn’t mean your business has to pay for ad placement with the local cable company. Simply put, a video for your company is an opportunity to communicate with potential customers via modern techniques. E.G. A series of short clips to share on social networks, or video that explains why your company kicks the competition’s butt.
I Am Not A Fan Of Being In Front Of The Camera.
Camera shy? It’s okay. Sorry (not sorry) but your audience doesn’t always want a video with talking heads—no, I am not talking about the band. In fact videos with animated stills, motion graphics and kinetic typography can be more effective depending on the subject matter and age-range of your audience.
In the Video example below, kinetic typography is used to educate a community about poverty statistics and truth. There are a myriad of ways information can be displayed, but why not engage an audience—make them read so the point is driven home.
A Series Of Videos…
Sometimes your product or services cannot be conveyed in one 30-60 second video. Instead, it may take a few, and that’s okay. It gives your company more content to share via social networks, giving you the opportunity to get more digital face-time with potential customers.
In the example videos below, one clip explains why restaurants need mobile-responsive websites, while the other targets an impressive core functionality of the service itself.
Traditional Commercials Can Be Fun, Too.
There is nothing wrong with a traditional commercial—one that briefly explains your services and makes the viewers want to learn more. Take the 60 second commercial below for example. Film-like techniques (dolly shots, camera crane etc.) are used, creating fluid movement that leads the viewer from point A to point B. Instead of someone talking to an audience the entire time, a story and presence are shown, leaving viewers entertained and intrigued.
This Is Exactly What My Company Needs.
Maybe this article struck a chord with you—maybe you’re interested in a video now. Where do you go from here? Easy! Give us a call (301-791-2622), or fill out our contact form and we’d be happy to talk about your future production.
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