Marketing constantly evolves, and staying on top of the latest trends can be challenging. However, knowing what’s coming next can give you a competitive advantage. Here are five marketing trends to watch for in 2023 that are set to shake up the industry:
Personalization is heading to the next level. With the proliferation of data and technology, companies can deliver truly personalized experiences to their customers with the help of technology, including artificial intelligence (AI) and machine learning. It means that customers can now benefit from more extensive personalization around the products and services they interact with. This personalized experience could revolutionize the customer experience, allowing customers to feel met on a deeper level than ever before. In addition, companies that effectively leverage these technologies enable their customers to interact with each other in meaningful ways never thought possible back, ultimately creating a loyal customer base.
2. Video Marketing
Businesses must consider the power of video to tell a story and capture an audience’s attention. Video has emerged as an incredibly impactful marketing tool over recent years, and its possibilities are sure to grow. Now is the time for businesses of all sizes to consider how video can be utilized to achieve their business objectives.
3. Email Marketing
Email marketing may have taken the back seat in recent years because of an increase in other digital channels — mainly social media. However, times are changing, and modernized strategies mean emails will make a highly anticipated comeback by 2023. Don’t be surprised if you start to see targeted emails coming through to your inbox as consumer personalization becomes more critical, along with additional interactive content like videos or quizzes. This cutting-edge technology ensures that interactions between companies and their customers are adhered to in a proactive way, designed to drive sales directly.
4. Influencer & User Generated Content (UGC)
While influencer marketing isn’t new, it’s set to evolve in 2023 with more collaborations between brands and micro-influencers and the use of AI to identify the right influencers for a brand. Traditional influencer partnerships between brands and industry titans are set to change throughout the coming year, with micro-influencers stepping up to bridge the gap between businesses and engaged audiences. In addition, user-generated content (UGC) has rapidly become one of the most valuable tools for targeting niche demographics. It only makes sense that 2023 sees many collaborations leveraging UGC entrepreneurs and youthful micro-influencers.
5. Interactive Content
Plenty of businesses have caught wind of this new trend, and 2023 promises even more dynamic uses of interactive content. Companies can use it to drive engagement, allowing customers to feel part of the journey while simultaneously gathering priceless intel through various methods. Later down the track, these relationships developed between business and consumer can only be highly beneficial!
Staying on top of these trends will give your company the edge it needs to succeed in the constantly changing marketing world. Interested in reading more about predictions for 2023? Read our most recent blog post on whether inbound marketing is still relevant in 2023.
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