AI & Your Business
AI, or Artificial Intelligence, has become a hot topic lately. We don’t see the discussion or advancement slowing down anytime soon. While AI is a valuable tool and continues to advance and be useful, it’s important to step back and recognize the importance of the human element.
Here are 4 things to consider when approaching the use of AI in your business:
Sure you can ask AI to write you a story, but they won’t produce the same richness and depth in narratives as we do. Think of the last good article or story you read, what stood out to you? Was it personable? Was it about someone’s traveling mishaps that they are sharing for their readers to also not experience? Maybe it was about a teacher having her first year in the classroom post-pandemic. We tell good stories because we understand human emotions, motivations, and complexities. Not completely discrediting AI, it is a great tool to help brainstorm ideas, or maybe write a sentence to be more clear. It’s great for the little things, not the big.
This is probably an obvious one, but AI isn’t a tool to rely on to comprehend your pain points. As humans, we have the unique ability to empathize, relate, and truly grasp pain points and struggles. We can connect with others and sympathize with our own experiences. Humans might be a little on the edge of the “what ifs” of AI replacing their jobs. It’s hard not to be if technology keeps advancing the way it is.
But, AI will never be able to replicate human connection which is going to be even more valuable in everyday life and your business. People do not want to talk to a robot or rely on AI to solve their problems. It may know what to say, but only because of solutions based on patterns or data. Emotional connection and intuition come naturally to us and will always be important.
Accurately Define Tone & Brand Message
While AI is a great tool to help write, it also all sounds the same. AI cannot define your tone and brand’s message in a way that you can. More than ever, people are craving relatable content. They don’t want perfection, they want to be reminded that it’s okay to make mistakes and live imperfectly. When you use AI to convey your tone and brand’s message, you are leveraging towards a more generic business. Being able to add personality to what you say is what makes you stand out. So make grammatical errors, show your imperfections, and maybe accidentally say ‘sh*t’ (oops.) AI may produce well-structured and grammatically correct sentences, but it will lack the creativity and personality that you bring to your brand.
Just Simply Not Being a Robot
AI will undoubtedly continue to evolve and be an essential tool in various fields. However, the value of working with actual people will remain unmatched. Collaborating with other people is what brings dynamic conversations and sparks creativity in a way that AI cannot replicate. Working with other people who have years of experience can bring in a new level of understanding and perspective. And most importantly, building trust and loyalty with one another. Whether that be your customers, your clients, or even an employee. They all make up a bigger part of your business.
AI will always remain a valuable tool, but the true value lies in working with actual people who bring years of experience, understanding, and empathy that bring better solutions.