TL;DR Summary
You can’t always see what’s wrong with your website by clicking around. We dig deeper—mapping content, tracking real user behavior, and uncovering hidden issues that affect performance, findability, security, and compliance. Before we ever propose a solution, we deliver insights that reshape the conversation.
Curious how we help clients act on what an audit uncovers? Here’s how we use dashboards to track content, budget, and performance across platforms.
And if you’ve ever considered using AI tools for technical tasks like DNS updates, read what happened when one client tried it—and what it cost him.
What’s Really Going On With Your Website?
We recently reviewed a client’s website and watched as a visitor searched for a program by name. It was a specific offering—clearly labeled, easy to find if you knew where to look. The visitor typed the name into the site’s search bar but left out a hyphen. The site returned nothing. The user left.
That program was there. The user just didn’t find it.
And that’s the kind of thing you won’t catch just by clicking through your site or reviewing analytics dashboards. But it’s exactly the kind of thing we look for.
Before we take on website management or propose a redesign, we audit. Not as a standalone service, but as a crucial step in making sure we’re solving the right problems—and creating measurable improvements.
What We Uncover
We approach audits as both a diagnostic and a baseline. Here’s what that looks like in practice:
- Comprehensive Content Audit
We catalog every page, image, PDF, and file on your site. Each asset is logged with its original publish date and last update. That means we’re not just looking at what’s there—we’re looking at what’s stale, what’s duplicated, what’s invisible to users and search engines, and what needs to go. - User Behavior Mapping
We use session tracking to observe how real users interact with your website. Where they click. Where they hesitate. Where they get lost or give up. Watching an actual visitor’s journey—scrolling, searching, struggling—can change how your team thinks about digital strategy. - Comprehensive Content Audit
We catalog every page, image, PDF, and file on your site. Each asset is logged with its original publish date and last update. That means we’re not just looking at what’s there—we’re looking at what’s stale, what’s duplicated, what’s invisible to users and search engines, and what needs to go. - Technical & Search Visibility Audit
Are there broken links, orphaned pages, or bloated plugins dragging down performance? Are your pages being properly indexed by search engines? Is your internal search delivering relevant results? These are the issues that quietly shape how well your website supports your organization—and whether it’s showing up when people go looking. - Security & Privacy Review
We evaluate the site for outdated software, unpatched vulnerabilities, and poor password practices. But we also take a serious look at data exposure and compliance with regulations like GDPR, HIPAA, CCPA, and ADA accessibility. If your organization handles sensitive information or serves the public, this part is non-negotiable.
Why It Matters
Most websites evolve organically. Teams make updates, vendors change, plugins get installed, priorities shift. Over time, the structure that once worked can become hard to manage, harder to understand, and impossible to evaluate without a fresh set of eyes.
Our audits give you that clarity:
- What’s working well
- What’s putting you at risk
- What’s confusing users
- What’s holding you back
- And most importantly—what to do next
The result isn’t a long list of problems. It’s a roadmap, prioritized by urgency and impact, that your team can use—whether we handle the fixes or not.
A Smarter Starting Point
Our audits aren’t about finding flaws. They’re about uncovering opportunity—and making sure every decision from that point forward is grounded in facts, not assumptions.
We’ve seen organizations rethink not just their websites, but their messaging, workflows, and outreach strategies after going through this process. And after launch, we use the original audit as a benchmark—so we’re not just delivering a fresh look, but measurable improvements in performance, accessibility, and user engagement.
Curious What Your Site Might Reveal?
You might be surprised at what’s hiding just beneath the surface. We’d be glad to take a look—and start a real conversation about what’s working, what’s not, and what’s next.
Contact Us to Learn More >
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