Project
Herrera Health Services, formerly known as Allegheny Plastic Surgery, has been serving the greater Hagerstown, Maryland, area for over 27 years. As the practice began changing the focus of its services, it needed an updated brand and website, as well as a marketing campaign that would make new and existing patients more aware of its services.
Client Needs
Herrera needed a website that would better inform patients and referring physicians about its services, and an updated brand that would distinguish the practice from typical cosmetic plastic surgery providers.
Herrera also needed a campaign that would get its new name and focus in front of patients and referring physicians while making them aware of the the providers experience and long-established reputation. The site also needed to be mobile-responsive for visitors traveling to Herrera.
Solution
DatAchieve helped the practice transition into a new name, Herrera Reconstructive Surgery, developing a new logo design and mobile-responsive website. The site features, complete content management, language translation, reputation management tools, and social sharing and publishing.
DatAchieve is currently developing a social media campaign as well as print and outdoor advertising for the practice. Visit Herrera Reconstructive Surgery »
