Firebirds Wood Fired Grill operates a nationwide chain of restaurants with locations across the United States. Featuring hand-cut steaks, seafood and signature specialty dishes, Firebirds was named one of ten ‘Breakout Brands’ by Nation’s Restaurant News and has quickly become a national success story.
DatAchieve Digital was hired by Firebirds to provide web development, site maintenance, and support services.
Firebirds needed a way to to more easily manage a network of over 40 restaurant websites with frequently changing menus, regional items, and specials. In addition to improved administrative capabilities the firebirdsrestaurants.com website needed to provide visitors with an intuitive navigation that would work across mobile, tablet, and desktop devices, including the ability to quickly find their closest location. The site also needed to be brought up-to-date with accessibility standards, and site assets needed to be secured for use with the HTTPS protocol.
DatAchieve Digital provided Firebirds with a new design and a customized WordPress content and menu management platform that enables the restaurant to update and maintain over 75 separate menus across the chain. We also secured the site to use the HTTPS “green lock” protocol now being recommended by Google. Additionally, DatAchieve provided Firebirds with a geolocation based network of individual location sites that are all controlled from the top-level dashboard. Visitors to firebirdsrestaurants.com are automatically redirected to the site for their closest restaurant based upon their IP address and/or mobile GPS coordinates.