Bulls & Bears is a popular Wall Street themed restaurant with a food selection that ranges from pub fare and hearty sandwiches all the way to prime rib and fresh seafood. Located in a wonderfully restored historic building that features grand balconies, indoor fountains, and faux street scenes, the restaurant is a powerful presence in downtown Hagerstown, Maryland. It’s website, however, no longer reflected the style or reputation of the restaurant and lacked a design that would adapt responsively to the many mobile devices in use today.
The restaurant was in need of a website that would attract visitors and provide a preview of the food, architecture, and club-like atmosphere found at Bulls & Bears, as well as the email, texting, and social media tools necessary to connect with patrons and promote the restaurant.
The website needed to accomplish these things while still being easily managed by restaurant staff and provide a way to connect patrons on the move.
DatAchieve Digital provided Bulls & Bears with a new design that reflected its atmosphere, style, and food selection, and tools for connecting with customers. The site features special-occasion e-minders that encourage return visits, SMS text messaging alerts that quickly share events and specials with patrons, and an intuitive menu management system that updates online menus and print menus. The new Bulls & Bears website utilizes a mobile-responsive layout with large, touch-friendly navigation, social sharing tools, and social publishing tools that automatically publish to the restaurant’s email list, social pages, and email subscribers.