In 2015 Facebook launched its newest form of advertising – Lead Ads. While it has been a few years since its creation, Lead Ads are just now starting to gain traction in the business world. Facebook ad campaigns are multi-functional and Lead Ads are no different. Defined by Facebook as “a way to collect information […]
Homepage
Google to Mark Forms as “Not Secure”
In October 2017, Google will begin marking all forms on websites not using an SSL certificate and the HTTPS protocol at the start of its URL as being “Not Secure” when viewed through its Chrome browser. If your website is currently secure, you will see a closed “lock” icon in the address bar. If not, […]
How to Create and Remember a Strong Password
By now you’re probably aware of the dangers of hacking and identity theft, and you know that strong passwords are important. But you still end up using easy to remember passwords. Maybe you think, “Hey–nobody’s going to guess my cat’s name and my birthday.” Well, you’re probably right—nobody will. But the automated scripts that knock on […]
SEO Is a Balloon
We often work with small businesses who ask us to provide “a little SEO” for their new website. We’ll optimize page titles and links, include relevant key phrases within the content, add search-friendly sitemaps, and register the site with the search engines and appropriate directories. This, along with some training, provides the basic framework for […]
Maryland Web Design Jobs
DatAchieve Digital is currently seeking an entry-level production assistant/web designer with WordPress experience and understanding of the technical aspects and tools used in digital media (HTML/HTML5, CSS/CSS3, Photoshop, Creative Suite . . . yada yada yada). DatAchieve offers a competitive hourly pay rate, HRA medical benefits, paid vacation, holidays, and personal leave, a 401k retirement […]
Digital Pour at Roasthouse
Draft Inventory Management & Digital Menu Roasthouse Pub in Frederick, Maryland recently introduced Digital Pour, a point-of-sale and inventory control system for bars and restaurants that enables patrons to view its current beer list in real-time from prominent display boards in the restaurant. Customers can see keg levels, order a favorite beer before it runs out, […]
What’s the Difference Between a Facebook Ad and a Boosted Post?
Facebook Ad vs. Boosted Post Facebook has quickly become a popular and productive advertising medium for many businesses. While its do-it-yourself publishing tools enable a small business to easily boost a post from their Facebook page and reach an audience beyond those who have simply “liked” their page, a Facebook ad can offer more options […]
WordPress Can Do That?
More than a Content Management System Here are 7 things you can do with WordPress that you might not know about. 1. Support Corporate Enterprise Level Websites Enterprise level websites generally need to accommodate heavy traffic and require more robust hosting and security than typical sites. With over a decade of development and refinement behind it, […]
5 Facebook Advertising Mistakes to Avoid
Getting the Most Out of Your Facebook Campaign With over 1.23 billion daily active users, Facebook is by far the most popular social media site today1. According to a recent Pew Internet & Technology report, nearly eight out of ten Americans who use the Internet are on Facebook and its users cut across demographic lines, […]
WordPress Best Practices & Security
Building the Best WordPress Websites There are many things to consider when building a WordPress website. Aside from the obvious message, audience, and marketing aspect, there are technical considerations that should be addressed at the beginning of a project so that you don’t find yourself “painted into a corner” and unable to make changes later […]