Waterways define the Southern Maryland region where the Potomac and the Patuxent Rivers, along with their smaller tributaries, meet the Chesapeake Bay. From these waters comes the iconic eastern oyster, Crassostrea Virginica. The Southern Maryland Oyster Guide celebrates this delectable bivalve and the burgeoning aquaculture community that grows them. Connect with an industry that is an essential part of Southern Maryland culture and experience oysters fresh from our waters and straight from our farmers.
The Southern Maryland Agricultural Development Commission (SMADC) supports sustainable local oystering through outreach, education, tourism, and marketing. Key to SMADC’s efforts is marylandoystertrail.com, a self-guided online trail that connects visitors to restaurants, farms, and related businesses.
DatAchieve Digital provided SMADC with an updated brand including a new logo design, color palette, and style guide. In addition to content management, email marketing, and social publishing tools, the new site includes a fun, interactive “trail” that guides visitors through a map of oyster farming businesses, restaurants, and aquaculture resources.
"From design concept, to development, to launch, the DatAchieve team were intuitively responsive to our vision and goals for our new Oyster Guide website. The result is a vibrant, visually exciting platform that’s engaging, super creative, fun to navigate and best of all simple to manage. Working with DatAchieve has been a great experience all round; they are versatile, well organized, pay attention to the details and very supportive. We are delighted - thanks to DatAchieve’s talented team and suite of services. Southern Maryland Agricultural Development Commission - SMADC"
The Southern Maryland Oyster Guide is not just informative—it's a treat for the eyes. Featuring beautiful regional photography, exploring the website and interactive map is like a virtual trip to the shores of Southern Maryland.