The Allergy & Asthma Center treats adults, children, and adolescents for a wide range of allergic problems, and serves patients across the Maryland, Pennsylvania, West Virginia Tri-state region. An early adopter of the Internet, the practice launched its original website almost twenty years ago. The Allergy & Asthma Center was in need of a fresh, interactive site that reflected the professionalism and reputation of the practice.
The Allergy & Asthma Center wanted a website that would be easy to maintain for its busy staff, serve as a resource for patients, and support the practice’s marketing efforts.
Additionally, the Allergy & Asthma Center maintains its own pollen monitoring station. The practice wanted to feature pollen count data prominently on the new website.
DatAchieve developed a new AllerDocs.com website, incorporating a new logo, visual elements, and color palette that would refresh the practice’s brand. The new website was built on the WordPress platform, allowing for easy editing. The site includes calls-to-action and short join-our-email list forms along with the ability to publish posts and newsletters directly to the practice’s social media and email followers. The site now provides quick access to patient portals and pollen count data, and local broadcast media feature Allerdocs.com daily pollen counts, building exposure for the practice.
The new logo, branding, and color palette subtly remind visitors of the joys of spring—and the importance of staying ahead of the upcoming allergy season! And, naturally—the site adapts for viewing on mobile devices.