Branding & Identity
Branding? Identity? Is my logo my brand? What does it all mean? I’m confused. Well, branding is actually about removing the confusion.
Think about bumping into someone you haven’t seen in a while. You recognize his face, “Hey, it’s Jim!” We use images of our face on social networking sites (it’s Facebook, after all), on our driver’s license, and in business directories. It quickly identifies us. It’s our logo. Now imagine seeing that person, but their back is turned a bit. Chances are you would still recognize them. Their haircut, style of dress, and mannerisms all help form their identity. When you combine the logo and identity you create a brand. “Hey, look, it’s Jim. He’s an accountant. I would recommend him.”
Successful branding is combining a business’s logo and identity (visual collateral including images, color palette, typography, etc.) in a way that is easily and consistently recognizable and conveys the values and reputation of the company.
The creative team at DatAchieve will work closely with you to create a brand that puts a face on your business and makes you stand out from the crowd, including:
- Logo Design
- Stationery and Print Collateral
- Social Icons and Avatars
- Color Palettes
- Style & Usage Guides
DatAchieve Digital utilizes industry-standard software and tools so that your designs, graphics and files can easily be used by other vendors and include style guides to ensure your brand and image is maintained across multiple platforms, print and web media.
We would welcome an opportunity to talk with you about the many ways you can put your best foot forward and grow business and invite you to call us at 301-791-2622, toll-free at 1-800-706-1191, or drop us a note.