Look at Who’s Visiting Your Competition!

Get the skinny on your business competition and gain important data with this detailed competitive-analysis business package. You’ll get . . .

1. A detailed Competitive Analysis comparing the effectiveness of your website to three of your competitor’s website activities and showing . . .

Search phrases visitors actually use to find your competitors and monthly search volume and Google ranking for each
Pay-per-click advertising phrases
Other companies and businesses that are linking to your competitor’s sites
Your competitor’s Social Networking activities

2. A comprehensive Technical Analysis of your website including . . .

How well your site is rendering in search engines
Errors and warnings within the HTML and back-end code

3. A one-on-one meeting with advice on how to effectively use these reports, other online tools, and social media to grow your business. . .
4. Lots of great information that will make you stand out at your next board meeting (and who knows, this could get you that corner office!).

“With today’s ever-changing Internet landscape our clients have come to rely on DatAchieve as their go-to team of web experts. We would welcome an opportunity to help you examine the effectiveness of your online efforts as well as those of your competitors and provide you with a clear roadmap for growth.”      Norma Kolson, President

* Offer excludes competing firms, work currently in production, and outstanding proposals

Medical site for an eye care and surgery provider local to Hagerstown, MD includes content management, social media, and video integration.

CSS | jQuery | Content Management

Bergman Eye Center is a leading eye care provider in Western Maryland, providing comprehensive eye care and surgery for over 20 years.

DatAchieve provided Bergman Eye with a new design, incorporating content management as well patient education and social networking tools, including one-click updating of Bergman’s website and simultaneous posting to the practice’s Facebook and Twitter accounts

Site Includes:

• Content Management;
• Social Networking tools;
• jQuery animation;
• Patient education video gallery;
• Interactive door-to-door driving directions.

View Bergman Eye Center Website »

Association site for Washington County, MD legal organization includes content management, public-facing informational content, private member information, and a searchable member database of lawyers and their respective areas of practice.

CSS | jQuery | Content Management | Logo Design

The Bar Association of Washington County, Maryland, Inc. is a professional organization whose membership is limited to lawyers. As an organization, the Association does not provide legal advice to citizens, but it requires as public facing website for its membership as well as for aiding the general public in locating a lawyer who suits their needs.

DatAchieve provided the Washington County Bar Association with a new design, incorporating content management, calendar and social networking tools, including a MySQL-driven database directory of attorneys that can be easily managed by staff and members.

Site Includes:

• Event Calendar;
• Content Management;
• Social Networking tools;
• jQuery animation;
• Searchable Member Database;

View Washington County Bar Association Site »

Business site for local HVAC installer, refrigeration installer, & food-service equipment supplier includes content management, social media, and email newsletter integration.

CSS | jQuery | Content Management

M.S. Johnston Co. is the longest-tenured York dealer in the world. They specialize in commercial refrigeration, and have expanded to include the food service industry, heating and air conditioning and mechanical engineering. M.S. Johnston Co. offers sheet metal, commercial, and industrial HVAC design/build, along with service and sales of restaurant and HVACR equipment.

DatAchieve was hired to provide a new design and to incorporate content management and social networking.

Site Includes:

• Content Management;
• Social Networking tools;
• jQuery animation;
• Email Newsletter integration;
• Inquiry forms.

View M.S. Johnston Company Site »

The Impact of Mobile

WiFi, cellular broadband and smart phones have quickly put the web into the hands of mobile consumers and millions of people who previously had no access through a traditional computer and Internet service provider. Tablet devices are being adopted not only by the young and tech-savvy, but also by schoolchildren and seniors, increasing the number and generational scope of the online marketplace.

What does this mean for your business? Well, it means that you now have an even larger potential audience and many new ways to engage and inform consumers about your products and services. It also means that your customers have more choices, too. Having a strong online presence and standing out from your competition is more important that ever. While a website is important it should be only a part of your toolkit. An effective online presence should include:

• A Well-defined Strategy
  An effective web strategy will help ensure that you get the right message in front of the right audience and convert web traffic into inquires and sales. Who are your customers? Your competitors? What is your message and how do your want to be perceived? How can you leverage online tools to reach this audience? These are just a few of the questions you’ll want to consider as you create a plan that will help build visibility, increase inquiries and convert prospects into customers.
• A Professional Website
  A well-designed website will mark your business as a serious competitor and reliable choice in an increasingly competitive marketplace. Likewise, a poor website will drive business away. A business website today should feature content that you and your staff can easily manage and edit, a design that is accessible to mobile visitors, and social networking tools that allow visitors to share your products and services.
• Social Networking
  Social networking and blogging sites such as Facebook, LinkedIn, and Twitter have established themselves as important outlets for the sharing of product, service and consumer information. Despite this, some businesses are reluctant to participate, fearing negative comments. Successful companies, however, have learned to embrace social media, magnifying the reach of their brand while also gathering valuable feedback from the marketplace. By participating in social networking sites even a small organization can quickly increase its visibility.
• Blogging
  Consumers turn to the Internet each day for advice and to find information about products and services. By sharing the things you have learned through regular blog posts on your website you can capture visits and establish yourself as an expert in your field. Participating in conversation on other blogs in your industry will further increase your businesses profile and drive traffic to your website.
• Advertising
  Pay-per-click search advertising such as Google Adwords enable even small businesses to build web traffic and drive their website to the top of search results. Most include tools that help you easily manage your budget. Try a small campaign that targets a specific geographic area or industry and monitor your results.
• A Method for Measuring  Results
  Detailed website analytics, metrics, and visitor activity tracking tools enable you to easily learn who is visiting, how they found you, and what their wants and needs might be. The Google Analytics web statistics tool provides continuous monitoring and reporting of site activity allowing you to gather demographic information about visitor interests, modify site content, and develop future services to better meet changing needs.

A Better Idea

So how do you find time to do all of the things necessary to compete today?  Fortunately a new generation of tools is making it easier to manage your online activities and still go home at the end of the day—and many are free. Platforms like WordPress, Joomla and Drupal can be used to incorporate blogging and content management into attractive, custom-designed websites. Google Analytics provides robust and comprehensive web metrics, and services like Feedburner and MailChimp add email newsletter tools that tie directly into your website news posts enabling simultaneous updating of your website, social networking sites, and even your email list.

If you would like to learn more about how you can increase your organization’s online presence and compete effectively in the growing digital marketplace, call us at 1-800-706-1191 or Drop Us a Note.

Looking for a hedge against a downturn in the economy? Better polish up your website. According to a recent Wall Street Journal article and a report from the U.S. Commerce Department online retailers have less to fear than their brick-and-mortar counterparts, despite gloomy economic forecasts. Why? Because consumers are spending more time comparison shopping online.

Just like retail consumers, business-to-business buyers are likely to research your company before ever picking up the phone or sending an email. Now is the time to make sure that your website is getting your products, services and message in front of the right people and making the kind of impression that keeps your business growing.

If you need some help drop us a note. We can provide you with the tools you need to compete successfully in a changing market, including a business website with content that you can manage, one-click publishing to your social networking sites and email list, valuable information about who is visiting your site, and even a little information on what your competitors are doing.

DatAchieve Digital is pleased to be offering a Complete Business Website Package for bid at the Barbara Ingram School for the Arts Paris Opera House Charity Auction on Saturday, April 9th from 4:30 pm to 7:30 pm. This is a $2,500 value! * All proceeds will be donated to the Barbara Ingram School for the Arts.

• Where: Maryland Theater, South Potomac Street, Hagerstown, MD
• When: Saturday, April 9th, from 4:30 until 7:30 pm.

Make sure that your business is ready for a recovering economy with a professional web presence complete with all of the social networking and search optimization tools needed to compete in today’s growing online marketplace!

• Custom site design
• Content that you can edit through your browser
• Facebook, Twitter, and LinkedIn Social Network Integration
• Detailed Site Analytics Tools
• Up to 5 “Your-business-name” email addresses
• One Year Free Hosting

* Offer excludes work currently in production, under discussion, or outstanding proposals. Also excludes work for businesses competing with DatAchieve Digital or work for resale. Subject to the following standard Terms and Conditions.

Founded in 1932, M.S. Johnston is the longest-tenured York dealer in the world and one of the largest HVAC, commercial refrigeration, food service supply and equipment, and mechanical engineering companies in the region.

The new site incorporates browser-based editing tools that enable M.S. Johnston to manage content and ensure that information remains fresh and relevant to their customers. The site also includes robust social networking and analytics tools that enable the company to more easily promote their business, win new customers, and measure the results.

www.msjohnston.com

In addition to owning several businesses, McIlhenny’s father, John, served as the Mayor of our town and was the president of the local bank. How about that?