While Facebook and other social media sites have become increasingly popular marketing tools for businesses large and small, until now there has been little evidence of its effectiveness. A study published this week in the Harvard Business Review suggests that social networking does have a positive impact on the bottom line, reporting that fans of a business’s Facebook page:
- Patronize the business more often;
- Report a higher satisfaction with the businesses products or services;
- Feel more loyal to the business;
- Recommended the business to others.
DatAchieve Digital understands the importance of social media in promoting your business and provides tools that enable you to manage your online presence quickly and easily from one central location. One click updates your business website, your social networking pages, and sends an email blast to your subscribers. You’ll even see who is visiting, how they found you, and gather important information on your customer’s needs. Learn More »
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