At the beginning of the last century manufacturers rushed to take advantage of the latest technology and stores were soon filled with “electric-this” and “electric-that” and electric-everything-else. Just as we no longer find it necessary to refer to the light on our desk as an “electric-lamp” the distinction of an “online-marketplace” is quickly disappearing. Most businesses and consumers are buying, selling and sharing online. Your customers and your competitors are there, too, and they are talking about you, your products and services. It is the marketplace. If you are in business today you’re already a part of the conversation. The choice is not if, but how you decide to participate.
Archive for the 'Web Trends' category:
The Electric Lamp and
the Online Marketplace
Oh no—is it a double-dip recession?
Not for online sales.
Looking for a hedge against a downturn in the economy? Better polish up your website. According to a recent Wall Street Journal article and a report from the U.S. Commerce Department online retailers have less to fear than their brick-and-mortar counterparts, despite gloomy economic forecasts. Why? Because consumers are spending more time comparison shopping online.
Facebook for Business Works!
While Facebook and other social media sites have become increasingly popular marketing tools for businesses large and small, until now there has been little evidence of its effectiveness. A study published this week in the Harvard Business Review suggests that social networking does have a positive impact on the bottom line, reporting that fans of a business’s Facebook page:
Relax. . . Don't Work So Hard — You'll Get More Done!
Want to get more done at the office? Slack off a bit! For all of you tired, stressed-out knowledge workers, here’s a great article from BNet. Just make sure you kick-back and read it while you’re on the clock 
Be Where Your Customers Are
Did you know that most people on social networking sites are between 35 and 49? Here’s an interesting post how users break down by age.
Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age | BNET.