DatAchieve Digital » Marketing and Advertising

Oh no—is it a double-dip recession?

David — Mon, 15 Aug 2011 21:28:39 +0000

Not for online sales.

Looking for a hedge against a downturn in the economy? Better polish up your website. According to a recent Wall Street Journal article and a report from the U.S. Commerce Department online retailers have less to fear than their brick-and-mortar counterparts, despite gloomy economic forecasts. Why? Because consumers are spending more time comparison shopping online.

Just like retail consumers, business-to-business buyers are likely to research your company before ever picking up the phone or sending an email. Now is the time to make sure that your website is getting your products, services and message in front of the right people and making the kind of impression that keeps your business growing.

If you need some help drop us a note. We can provide you with the tools you need to compete successfully in a changing market, including a business website with content that you can manage, one-click publishing to your social networking sites and email list, valuable information about who is visiting your site, and even a little information on what your competitors are doing.

Don’t be that guy.

David — Thu, 17 Mar 2011 15:53:34 +0000

Participating in social networking sites such as Facebook can sometimes be like attending a professional business mixer and at other times like a cocktail party. While both have their place and a little humor is a great ice-breaker, remember that you are speaking for your business. Don’t say anything that you wouldn’t say to your boss or your best customer. You don’t want to come across as the guy with the lampshade on his head. Maintaining separate personal and business accounts is often a good idea.

If you build it, they won’t come. . .

Too often a business will put time and effort into developing a website and a social networking presence and then fail to maintain content. Keeping your website and social networking pages fresh, relevant and informative not only helps your business convert visits into inquiries and sales, it also increases your visibility and ranking on Google and other search tools.

Join in the conversation

While updating your website and faithfully posting to your social networking pages is important, don’t limit yourself only to these outlets. Does your industry have a professional association? How about local business groups? Most maintain blogs and online discussions. Get involved in the conversation, posting replies to topics of interest to prospective clients and customers. Offer advice when you can be helpful, but avoid making a sales pitch. Signing up for Google Alerts and receive emails when your name or interesting business topics appears online is also a great way to find conversations related to your business.

While you are here, take a moment to Join our Mailing List or follow us on Facebook and Twitter.

Facebook for Business Works!

David — Mon, 01 Mar 2010 00:16:20 +0000

While Facebook and other social media sites have become increasingly popular marketing tools for businesses large and small, until now there has been little evidence of its effectiveness. A study published this week in the Harvard Business Review suggests that social networking does have a positive impact on the bottom line, reporting that fans of a business’s Facebook page:

Patronize the business more often;
Report a higher satisfaction with the businesses products or services;
Feel more loyal to the business;
Recommended the business to others.

DatAchieve Digital understands the importance of social media in promoting your business and provides tools that enable you to manage your online presence quickly and easily from one central location. One click updates your business website, your social networking pages, and sends an email blast to your subscribers. You’ll even see who is visiting, how they found you, and gather important information on your customer’s needs. Learn More »

Hey ─ Your Customers are Over Here!

David — Wed, 10 Feb 2010 17:18:36 +0000

As snow days turn into weeks in the mid-Atlantic region businesses are beginning to feel the impact. Many of those absent customers, however, are logging onto social networking sites to combat their cabin fever and we have noticed a recent jump in visits to our client’s Facebook and Twitter pages.

Take advantage of these days away from the office to promote your business and update your website, blogs, social networking pages, and email list – something you can do with just One-Click from your DatAchieve Digital website!

Take Control of Your Business . . . and Your Life

Today the lines between work and personal time have become increasingly blurred. We understand the challenges that come with balancing work and family and provide tools that enable our clients to manage their online presence quickly and easily from one central location. One click updates your business website, your social networking pages, and sends an email blast to your subscribers. You’ll even see who’s visiting, how they found you, and gather important information on your customer’s needs. Call us at 1-800-706-1191 to learn more, or drop us a note below.

Snail Mail Alive and Well

David — Wed, 13 Jan 2010 21:00:15 +0000

According to a recent article in the Wall Street Journal, many small businesses are finding that direct mail is still an effective way to increase inquiries and attract new customers.
Firms Hold Fast to Snail Mail Marketing – WSJ.com.

Be Where Your Customers Are

David — Thu, 17 Dec 2009 15:55:36 +0000

Did you know that most people on social networking sites are between 35 and 49? Here’s an interesting post how users break down by age.

Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age | BNET.