Posted by David in Blog, Marketing and Advertising, Web Trends with no comments
Looking for a hedge against a downturn in the economy? Better polish up your website. According to a recent Wall Street Journal article and a report from the U.S. Commerce Department online retailers have less to fear than their brick-and-mortar counterparts, despite gloomy economic forecasts. Why? Because consumers are spending more time comparison shopping online.
Posted by David in Blog, Marketing and Advertising with no comments
Participating in social networking sites such as Facebook can sometimes be like attending a professional business mixer and at other times like a cocktail party. While both have their place and a little humor is a great ice-breaker, remember that you are speaking for your business. Don’t say anything that you wouldn’t say to your boss or your best customer. You don’t want to come across as the guy with the lampshade on his head. Maintaining separate personal and business accounts is often a good idea.
Posted by David in Marketing and Advertising, Web Trends with no comments
While Facebook and other social media sites have become increasingly popular marketing tools for businesses large and small, until now there has been little evidence of its effectiveness. A study published this week in the Harvard Business Review suggests that social networking does have a positive impact on the bottom line, reporting that fans of a business’s Facebook page:
Posted by David in Marketing and Advertising with no comments
As snow days turn into weeks in the mid-Atlantic region businesses are beginning to feel the impact. Many of those absent customers, however, are logging onto social networking sites to combat their cabin fever and we have noticed a recent jump in visits to our client’s Facebook and Twitter pages.
Posted by David in Marketing and Advertising with no comments
According to a recent article in the Wall Street Journal, many small businesses are finding that direct mail is still an effective way to increase inquiries and attract new customers.
Firms Hold Fast to Snail Mail Marketing – WSJ.com.
Posted by David in Marketing and Advertising, Web Trends with no comments
Did you know that most people on social networking sites are between 35 and 49? Here’s an interesting post how users break down by age.
Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age | BNET.
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