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Category Archives: Marketing and Advertising

Facebook for Business Works!

While Facebook and other social media sites have become increasingly popular marketing tools for businesses large and small, until now there has been little evidence of its effectiveness. A study published this week in the Harvard Business Review suggests that social networking does have a positive impact on the bottom line, reporting that fans of [...]
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Hey ─ Your Customers are Over Here!

As snow days turn into weeks in the mid-Atlantic region businesses are beginning to feel the impact. Many of those absent customers, however, are logging onto social networking sites to combat their cabin fever and we have noticed a recent jump in visits to our client’s Facebook and Twitter pages.
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Snail Mail Alive and Well

According to a recent article in the Wall Street Journal, many small businesses are finding that direct mail is still an effective way to increase inquiries and attract new customers. Firms Hold Fast to Snail Mail Marketing – WSJ.com.
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Be Where Your Customers Are

Did you know that most people on social networking sites are between 35 and 49? Here’s an interesting post how users break down by age. Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age | BNET.
Also posted in Web Trends | Leave a comment
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