According to the Pew Internet & American Life Project, 80% of adult Internet users, or about 93 million Americans, have searched health topics online, making the act of looking for health information one of the most popular online activities.
While Facebook and other social media sites have become increasingly popular marketing tools for businesses large and small, until now there has been little evidence of its effectiveness. A study published this week in the Harvard Business Review suggests that social networking does have a positive impact on the bottom line, reporting that fans of a business’s Facebook page:
Want to get more done at the office? Slack off a bit! For all of you tired, stressed-out knowledge workers, here’s a great article from BNet. Just make sure you kick-back and read it while you’re on the clock 
As snow days turn into weeks in the mid-Atlantic region businesses are beginning to feel the impact. Many of those absent customers, however, are logging onto social networking sites to combat their cabin fever and we have noticed a recent jump in visits to our client’s Facebook and Twitter pages.
According to a recent article in the Wall Street Journal, many small businesses are finding that direct mail is still an effective way to increase inquiries and attract new customers.
Firms Hold Fast to Snail Mail Marketing – WSJ.com.
Look out Frederick — Hagerstown Maryland is planting art and growing a diverse and creative downtown culture. Read More: The Herald-Mail.
Did you know that most people on social networking sites are between 35 and 49? Here’s an interesting post how users break down by age.
Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age | BNET.
Mountaineer Brewing Company, located in Martinsburg, West Virginia, has been brewing quality beers for local customers for many years. As the product increased in popularity the company needed a more professional web presence and a better way to stay in touch with its consumer base and recruit new distributors.
The new corporate site is built on a PHP/mySQL database driven platform ensuring ease of future updates to design and functionality and includes complete content management enabling staff to edit and maintain all content, including the home page animations and product galleries. In addition to content management, the client control panel includes complete site statistics and trend analysis tools.
The Mountaineer Brewing site also makes extensive use of social networking tools, including Facebook and Twitter feeds as well as customer surveys and Refer a Friend links. Site entry also requires a confirmation that the visitor is over twenty-one years old.
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